The mainstreaming of early adopters.
Read a good post today, from earlier this week on ventureblog titled “Accelerating Acceleration“. In it, Andrew Anker lays out some shifts in the conventional wisdom of the consumer electronics world, which may or may not apply across much of consumer product development.
Particularly on point to something I have been working on recently Andrew says: “New products will either open big or get killed early — Expect the consumer electronics business to look more and more like the movie business. Bigger budgets, more upfront marketing, wide distribution and quick deaths to things that just don’t seem to be getting traction.”
I also like the point about early adopters becoming a market large enough to sustain a business or product.